store opened in November 2009 in National Harbor, Maryland, Prince George's County. The company Kaboodle promises that "they'll last a lot longer than their edible counterpart!" Ranging from infant sizes to adult sizes, Peeps Halloween costumes can also be found on the shelves of several costume stores. Peeps micro bead pillows were made by Kaboodle and conform to one's shape. Other companies have produced items based on the popular Peeps candy. Items such as nail polish, wrist bands, umbrellas, plush toys, golf gloves, earrings, and necklaces are produced and sold online and in retail stores. Just Born has come out with several other various accessories. In 2009, Just Born expanded the Peeps product line further by introducing Peeps Lip Balm in four flavors: grape, strawberry, vanilla, and cotton candy. New flavors such as vanilla, strawberry, and chocolate were introduced between the years of 19. Prior to that, they were only being produced in the traditional colors: yellow, pink and white. Peeps were manufactured in different colors, such as lavender starting in 1995 and blue in 1998. The yellow chicks were the original form of the candy - hence their name - but then the company introduced other colors and, eventually, the myriad of shapes in which they are now produced. Twenty years later, the Marshmallow Peeps Bunny was released as a popular year-round shape of the candy. Just Born began producing other shapes in the 1960s, following seasonal themes. According to Mary Bellis, the newly purchased company, Just Born, was soon the "largest marshmallow candy manufacturer in the world." When founder Sam Born displayed a sign for his freshly made candy, he titled it "Just Born", playing off of his last name and the fact that he made his candy fresh daily. In 1953, Just Born acquired the Rodda Candy Company and its marshmallow chick line, and replaced the painstaking process of hand-forming the chicks with mass production. Peeps are produced by Just Born, a candy manufacturer founded in Bethlehem, Pennsylvania, by Russian Empire (modern day Ukraine) immigrant Sam Born (1891–1959).
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